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Aligning Data and Automating Content For Business Growth

About GrowGeneration Corp.

GrowGeneration (NASDAQ: GRWG) is the largest hydroponics supplier in the United States with 55 retail and distribution centers. They engage in the marketing and distribution of horticultural, organics, and lighting and hydroponics products, including lighting fixtures, nutrients, seeds, and growing media, systems, trays, fans, filters, humidifiers and dehumidifiers, timers, instruments, water pumps, irrigation supplies, and hand tools. They offer thousands of products and state-of-the-art hydroponics equipment used by commercial and home growers. Their omnichannel eCommerce presence offers over 10,000 products for supply across the United States. Offline, they have over 50 stores spanning twelve states. They even have a B2B platform,

Business Challenges

GrowGeneration was running their eCommerce store Magento Commerce and using DDI Inform, an ERP technology that equips distributors with the ability to drive operational excellence, to run their eCommerce store.

A prime issue GrowGeneration was facing is the difficulty of syncing orders back to their ERP after they are placed. And in accordance with this, the Tax Updates after order sync also seemed like a complication due to the absence of an automated workflow taking the data seamlessly.

And above everything, GrowGeneration wanted to enhance the way their data gets synced between eCommerce and ERP – to offer customers a seamless business experience, whether in-store or online and to make smarter decisions with intuitive and real-time data insights.

The team at GrowGeneration relies on data from their vendors Hawthorne and Hydrofarm, both of whom update product information frequently. The incoming data previously didn’t match the format of their Magento (now Adobe Commerce) store.

As a result, they had to manually change the format and update the details showcase at the store. With frequent updates, this meant a recurring investment of time to ensure the content was up to date. Manual updates also led to the risk of missed updates or errors. GrowGeneration thus needed a solution to automate these recurring processes.

Solution with DCKAP Integrator

Having real-time data at the right places helps strengthen business operations and efficiency. DCKAP Integrator puts consistent data back and forth between critical data points to track business, access pivot data, and act on customer queries. Check out the business use cases integrated with DCKAP Integrator:

  1. Customer Sync: DDI Inform > Magento
  2. Inventory Sync: DDI Inform > Magento
  3. Orders Sync: Magento > DDI Inform
  4. Offline Orders Sync: DDI Inform > Magento
  5. Pricing Sync: DDI Inform > Magento
  6. Order Pad Sync: DDI Inform > Magento

Complete automation can be achieved for GrowGeneration. All the data that is entered via eCommerce is now synced back to the ERP. and vice-versa. GrowGeneration can harness the power of this real-time data to make key business decisions that impact revenue.

Also, now that ERP and eCommerce have been synced, customers can place their orders both online and offline, giving the choice of buying back to the customer completely. The orders that are placed offline and the details of the same shall also be synced back to the systems.

And in the pricing sync that was set up, features such as tier pricing, location, and pricing for that customer are the details that shall be connected. Else, this would have been a time-consuming task to look and locate every time.

With the help of these integrations by the DCKAP Integrator, the team at GrowGeneration can greatly increase accuracy levels and freed up their time to concentrate fully on core tasks.

Solution with DCKAP PIM

The team no longer has to manually track and update changes made to product content by the vendors. DCKAP PIM also automatically adapts the data to formats supported by the Magento store. Thanks to features like bulk-editing options and rule-based changes, it has cut down on repetitive and time-intensive processes for them, allowing them to reinvest that effort towards more productive areas of the business. Increased control over product data also means reduced errors and overall improved delivery of product content for their customers as well.

grow generation_dckap
eCommerce Platform

Magento (Adobe Commerce)

Content Provider

Vendors: Hawthrone & Hydrofarm


Magento Commerce, DDI Inform, and Hawthrone


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