Magento 2 Implementation + P21 ERP Integration for Growth Acceleration
About Midland Scientific
Midland Scientific Inc. is a woman-owned, full-line distributor of laboratory products such as chemicals, instrumentation, general lab supplies, glassware, lab consumables, media, measurement equipment, plasticware, reagents, solutions, and much more. They primarily serve the agricultural, educational, food, industrial, and research markets with a sales force that covers the entire United States.
- UI and UX Enhancements
- P21 Integration with DCKAP Integrator
- PIM Integration with Akeneo
Initially, Midland Scientific was operating with a B2B e-commerce platform- B2B seller by ECC. It consisted of around 20 percent of the user base online. With 400K products in its inventory, created in P21 and PIM, and all of them published on their B2B eCommerce platform. They have done many customizations on B2B Seller functionalities over the years, yet they did not get the desired results with their Search function – since users found it difficult to find the required product with specific attributes in it. Additionally, the speed and accuracy of the site were not up to the mark either.
And when it comes to Data Integration, there were not many code customization options in their earlier site that acted as a barricade to business growth and prevented from implementing certain growth strategies. Also, Manual Data Entry – When entering information manually, it took up a lot of time, no matter how fast one can type or process information, it never was as fast as it needs to be, leading to data errors and inaccuracy.
P21 Integration Business Requirements
Today’s buyer journey isn’t linear, which pushes brands to extend their eCommerce possibilities and adjust their strategies so they are always ready to not just cater to customers’ needs, but exceed them. After DCKAP built a robust eCommerce store for Midland Scientific, they wanted to integrate ERP and eCommerce for creating a smooth data flow of key business use cases. By doing so, the organization can create satisfying customer experiences and also worry less about data redundancy.
Design & Development
DCKAP’s certified Magento developers and designers initiated the design and development stage. We formulated a brand new optimized website with an enhanced user experience to fulfill the expectations of the customers. The design stage also involved an intricate process to provide a fully customizable Magento site to meet the ever-evolving necessities of the end-users.
Midland Scientific chose Magento 2 which supports their B2B features like Company Structure, Quick Order Placing, Multiple Checkout Processes, Account Management, Promotion.
From the technical perspective, our developers assured improvements such as valid codes that comply with current web standards, improved functionality, and wider accessibility for the customers.
DCKAP eCommerce Implementations
Search: With the help of ElasticSearch and ElasticSuite extension, DCKAP implemented a customized search based on Product Name, Category, Keywords, Product Attributes, Customer Part Number, and more.
Customer Registration: Customer Registration is classified into various categories on this website. On a high level, it is classified as Existing Customer for MSI and New Customer.
Company Structure and Company Switcher: An entry for a company is created by a Company Administrator through a new or existing Customer creation process, by which the company is provided with a P21 Customer ID (Company ID).
Invoices: Invoices raised for a particular company will be displayed under the My Invoices module in My Account Portal. This feature helps the customer to keep track of invoices that need to be paid (open) and closed.
Request Quote: This feature helps the registered customer to negotiate pricing by submitting a ‘Request Quote’ by adding a list of required products.
Suspended and Approve Suspended Orders: The orders placed by the customers above their purchase limit were coined as Suspended Orders. The users are now structured based on their roles in a hierarchical manner (i.e.) Administrators, Managers, Default Users.
Item Restrictions: Midland Scientific has some hazardous products which need to be restricted for certain customers. So, the feature of Enabling Request to Buy button instead of Add to cart was quite helpful as this feature notifies the Administrator/CSR, thereby he can decide whether to release the product to the respective user.
Scheduled Orders: This feature is used to place an order at the prescribed release date mentioned by the customer. It also helps the user to select the required Ship-to address while placing a scheduled order.
Tax Exemption: A customer-friendly solution was introduced to enable customers the ability to upload tax documents and avail tax exemption based on their eligibility.
Quick Order and Shopping List: This feature helps the user to quickly dial in all the products one by one in the product field and add products to the cart instantly. Customers can use their own product number to add the product to the cart. With Shopping List, multiple shopping lists can be handled through this feature. Customers are able to add/delete products on the list.
Sales Reps and Customer Support Reps: Sales Reps and CSRs will have logins on the website where they can select particular customers/companies and place orders for their customers.
P21 Integration with DCKAP Integrator
Digital Transformation Of Midland Scientific, Inc.
Technology Officer, Midland Scientific, Inc.
“I was testing the interface a couple minutes ago and you guys did a great job on Cloras. It was super easy for me to map that Order Type field on the Magento Order integration.”