Enhancing Customer Experience Through Redesign.
OUR WORK: SALTER LABS
Likeable, Distinctive, and Brand-conscious Redesign
Salter Labs is a leading global manufacturer of anesthesia and respiratory care products for hospitals and home care. The old website had an outdated design pattern and did not quite meet the needs of the modern B2B buyer. The main goal of this redesign project was to create a user experience, which reflects the B2B business needs better; an interface, which not only easy-to-use but provides a satisfactory and meaningful usage. We also helped them migrate from Magento 1.7 to 1.9 for enhanced checkout procedure, security improvements, and responsive web design.
The website interface was completely redesigned to better reflect their brand across to the customers. The product categories were remapped from scratch for convenient navigation and checkout process.
The overall appearance, feel, and structure of the web site were reworked from scratch to give one-of-a-kind user experience.
PRODUCT CATEGORY PAGES
Provided a simple, customized solution for listing major products and categories, showing clear information and better navigation.
UPGRADE TO MAGENTO 1.9
Migration from Magento 1.7 to 1.9 solved functionality problems, addressed security vulnerabilities and added new capabilities that weren’t available earlier.
OPTIMIZING ORACLE MAGENTO INTEGRATION
Smooth synchronization of data was achieved by capturing integration error logs and eliminating unwanted data transfer between Magento and Oracle.
CUSTOMIZED TIER PRICING
Provided a tailor-made solution to display pricing for targeted customer groups only. Furthermore, the applicable customers get tier-based pricing according to the customer groups.
PATIENTS DIRECT BUY OPTION (B2C)
Built a separate platform dedicated to individual patients wanting to buy products directly. A two-step checkout process with an easy-to-use interface.
RESPONSIVE WEB DESIGN
The UI/UX of the website was re-designed completely to give a satisfying experience to users across devices - be it from an iPhone 5s or an iMac Pro.
INFORMATIVE CMS PAGES
Custom CMS pages were implemented to uplift their branding, make the leadership team more evident and help customers in accessing the searchable knowledge base.
MEGA MENU - FOR EASIER NAVIGATION
All the products were categorized under a single Mega menu for easier and better navigation.
WHAT THE CLIENT SAID
“I'd like to thank the entire DCKAP team for your hard work and excellent work in relaunching salterlabs.com. The result is spectacular and would not have happened without you. We especially appreciate the diligence and collaboration you exhibited throughout the project. We look forward to continuing to improve the site going forward.”Joshua BennettVice President, Marketing and Business Development, Salter Labs
“Thanks for a very successful website launch. You and the entire DCKAP team did a marvelous job. We have received positive feedback regarding the ease of navigation, simple style, and plethora of good information contained in the site.”Angie PerkinsChief Financial Officer, Salter Labs