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Why Use Analytical Tools For Shopify Stores

Rohan Kulkarni
July 12, 2021 |


Shopify data can be utilized to perform data analysis which can build new paths for your store to improve customer retention, boost increase in sales and revenue, etc. Data analytical tools are capable to convert the raw data into insightful knowledge, with their ease to use and their effectiveness to help your business make data-driven decisions instead of the opinions, intuition, and copying the competition.

 Have you ever wondered, if there might be something you could do better like,  understanding your customer’s interests and behavior, or knowing what are the hidden patterns/reasons in sales for the products and services your customers often return for, or there can be a hundred questions that can bring perception to you and your business to grow with the digital Shopify community. Ecommerce businesses that are often seen scaling their Shopify stores extend with data analytics tools while making data-driven decisions based on the insights.

What are the benefits of using analytical tools for their Shopify store data?

  • User-friendly analytical dashboards: 

Business information such as overall sales and comparisons, and past historical performance, along with performance evaluators and metrics can be found to quickly identify your store’s execution and help improve its effectiveness by drilling deeper into the underlying details.

  • Customer Segmentation: 

Customers tend to be more likely to make a purchase from you when your marketing messages are relevant to their interests. Customer retention can be made easier by identifying patterns in customers who are more likely to be churn in prior.  a deeper insight into your customer cluster can help examine the health of your customer base, which can enable you to spot hidden patterns in what decisions you made are working and what aren’t, and can help inform your strategy going forward.

  • Customer Behaviour:

By understanding your customer’s behavior and understand their demands, expectations, and pain points you can build a customer-centric store that will always be on pace with the ever-changing customer preferences and expectations.

  • Product reports:

Reports will help you explore your products and their relationship much more extensively, with a user-friendly customization metrics to learn more about your products. 

  • Inventory management:

Analytical tools can help you forecast and plan inventory/ stock for the upcoming period and help you manage your inventory by allowing you to control and oversee purchases of your store. 

  • Upselling and crossing information:

In addition to customer segmentation analytical tools all you to build on a retargeting strategy for an existing customer to resell or upsell products/ services, a group of customers may be interested.

  • Product recommendations:

Accurately identifying the needs of an individual customer and make relevant product recommendations via targeted marketing can help your store be effective in obtaining customers and reducing churn rates.

  • Optimization:

You can evaluate why some products are sold more than others or improve sales of associated products. Optimization can come handly for selecting prices based on your forecasted demands and help obtain 5-30 % growth in sales and revenue.

How does vizB help a Shopify store?

vizB! Is an analytical power tool that is built to fulfill the need for business intelligence and customer usability. vizB will help you convert your data into knowledge that can be inferred to make actionable decisions to grow your business. vizB will you learn about your data without you having to learn how to code or hire an analyst.

With a simple yet informative dashboard integrated into the application which is designed to give you a customizable overview of your Sales, Customers, KPI Insights, and various key information in one place. 

vizB triumphs with its analytical features such as sales forecasting, customer segmentation, Product performance, demand forecasting and analysis, innovative state-of-the-art implementations, and many more. 

vizB also has support for MailChimp, BigCommerce Analytics, and Magento Analytics. Now with simple integration of vizB on Shopify, you can connect your Shopify store conveniently to gain insights from your data from userfriendly visualizations.


Now you can experience the analytical help of vizB with your Shopify store. Just with the simple seamless integration of vizB, you can obtain data-driven insights to make informed decisions to grow your business, we also discussed various key reasons and benefits of investing in data analytics to build paths for increasing revenue and profits while maintaining customer satisfaction.

Rohan Kulkarni

My passion to automate and build solutions on AI's ability to absorb/ interpret information dictates my work as an AI engineer. I enjoy building and experimenting with classical machine learning algorithms and deep learning models. I like reading on new tech while for fun I play CSGO and hunt for stories/ patterns in my surroundings.

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