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10 Compelling Reasons to Migrate to BigCommerce

Jennifer L
July 23, 2019 |

While re-platforming, perplexity among merchants persists as to retaining the legacy system (data) during the migration process. And all migration-related concerns are perfectly natural and must be dealt with carefully, ensuring a smooth and successful platform migration. In spite of the inhibition, BigCommerce not just guarantees a successful data migration but also significantly improves the speed and performance of your online store.

Why BigCommerce?

BigCommerce is one of the leading SaaS eCommerce platforms for established and rapidly-growing businesses. By combining functionalities, open architecture, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity. Here are some compelling reasons to help you decide on migrating to BigCommerce.

1. Reduced Setup and Migration Times

BigCommerce considers the launch timeline as its mission, which is why BigCommerce customers, on an average, launch their sites in four months or less. That’s half the time it takes for migrations when compared to other platforms which take six months or more. To help with migration, a dedicated launch manager from DCKAP will work alongside all aspects of the store migration and launch.

2. Built-In Integrations and Apps

Built-in essential core functionalities required by enterprise-level companies are provided by BigCommerce. This negates the reliance on third-party applications. However, they continue to grow their network of vendors or partners who create innovative integrations that enhance the eCommerce ecosystem. BigCommerce provides multiple solutions for every area of business and ensures unlimited API calls make it economical for developers to customize any integrations.

3. Designed for Rapid, Unlimited Growth

Features such as one-page checkout, dedicated SSL, multiple languages, and currency capabilities ensure capitalization on international expansion. BigCommerce enterprise handles unlimited API calls, making future migrations due to growth unnecessary. Their platform performs at the highest volumes. BigCommerce also partners with industry-leaders in payments, shipping, POS, and lending solutions to help merchants improve business growth.


  • Platform sophistication built from the ground to scale with business needs.
  • Designed to streamline online operations, and expand new sales channels as needed.
  • Transparent, flexible and straightforward pricing with no hidden fees.
  • Highly reliable with near 100% fault tolerance and 99.99% uptime.
  • BigCommerce also provides automatic updates to simplify deployment.

4. On-Premise >> SaaS

BigCommerce Enterprise

is a SaaS system. The most significant value of SaaS is that merchants no longer have to manage every aspect of their eCommerce IT program since trained and experienced developers manage such tasks. Beyond being more flexible, the advantages SaaS has over on-premise platforms include simple development solutions, lower cost of ownership, better integrations, faster implementations, total infrastructure support.

5. Build Dynamic Storefronts Without Coding

One of the most remarkable innovations in web development is BigCommerce’s Stencil Theme Platform. The WYSIWYG theme editor allows developers to change store features without coding, such as custom colors, number of items to display, and fonts. The themes are fully responsive and use Browser sync to preview any changes made across mobile, tablet, and desktop. For more in-depth customization, developers can use standard languages like Handlebars, YAML conventions, Sass/SCSS to customize the store, without interrupting the live store’s operation. Stencil uses a non-proprietary, open-source code so any developer can quickly adapt it to the store’s needs.

6. Optimized for Mobile Viewing

AMP is an open-source framework launched by Google, aimed at making the mobile web faster. All BigCommerce Stencil-based themes are mobile compatible, and that’s critical for better conversions. Web pages and ads published in the AMP open-source format load nearly instantaneously, giving users a smooth, more engaging experience on mobile and desktop. 125 million U.S. consumers own smartphones, and 62% have made purchases using them. It is critical to improving all the BigCommerce SEO rankings. With added advantages like increased page load speed, optimized search engine visibility and staying in the cutting edge, the mobile trend only continues to grow, making optimization as simple as picking a theme.

Also Read: Migrate Shopify To BigCommerce 

7. Akamai Image Manager

Images play a vital role in addressing one of the inherent issues with shopping online consumers’ inability to touch, feel or experience the product in person before making a purchase. BigCommerce merchants using Akamai Image Manager as part of a closed beta for the past several months saw as much as 70% improvement in site load times. Akamai Image Manager is an automated image optimizer that helps your site load faster irrespective of the browser’s origin or the device and its entirely free for BigCommerce customers.

8. BigCommerce Shipping

According to an online shopping report, more than half of consumers abandon their shopping carts if they discover they have to pay shipping costs at the time of purchase. And yet, setting up an optimal shipping experience and offering fair and competitive rates to shoppers has remained elusive for smaller brands. BigCommerce has solved this issue by offering BigCommerce Shipping for merchants that have more complex shipping needs for shipping internationally, selling on multiple channels, dealing with regulated products and more. BigCommerce Shipping gives its merchants pre-negotiated, industry best rates, access to multi-carrier bulk label printing, and the ability to define exactly which shipping options they want their shoppers to see.

‘Global Survey of Digital Consumers and Merchants Explores Shipping’s Growing Role in eCommerce’ is a BigCommerce report based on data collected through a survey of nearly 3,000 US, UK and AU consumers and 775 BigCommerce merchants. It states that,

“An alarming 77% of global survey respondents have abandoned a purchase due to unsatisfactory shipping options”.

9. Subscription Experiences for Enterprise Brands and Retailers

Migrate to BigCommerce and shift consumer interactions from one-and-done transactions to ongoing, highly profitable relationships. BigCommerce has partnered with a leader in relationship commerce, to give enterprise-level merchants a better way to establish deeper relationships with customers. Through this partnership, enterprise merchants on the BigCommerce platform will be able to better accommodate and anticipate their customers’ repurchasing experience, resulting in a more effective way to secure ongoing customer relationships.

10. BigCommerce is Certifiably Security Conscious

Leave it to BigCommerce and let it take care of the rest. BigCommerce ensures that the company has established a formal set of policies, procedures, processes, and systems that manage information risks for its digital and physical presence. It is certified by the cybersecurity advisory group Coalfire ISO and evaluated by an independent quality assurance organization. Furthermore, it indicates that they have a mature, managed and verifiable approach to information security that encompasses not just risk, but also compliance and governance. It fits into a broader security strategy using BigCommerce Infrastructure and Platform Security Guide.

There are several reasons for migrating from the existing platforms. Sure, migration, in general, will have its own initial troubles, but migrating to BigCommerce can take online eCommerce business to a whole new level. And DCKAP can make this process as smooth as possible for merchants wanting to migrate to BigCommerce.

Jennifer L

Jennifer is an Account Manager at DCKAP, Managing Accounts(Clients) and IT-based Services/Digital Marketing Projects with focus on enterprise solutions in and around North American regions. Her experience in the eCommerce industry spans over 3+ years, particularly in the B2B sector for Magento, BigCommerce and Shopify. Additionally, she also holds a global certificate in SAP Business one. Being a focussed and hardworking professional, Jennifer has successfully spearheaded various eCommerce events at DCKAP and is always looking forward to new takeaways everyday.

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