Skip to main content
Blog Magento

Magento 2 Product Management Tool- Integrate PIM to Deliver Value

Muthukumar Kannan
January 15, 2022 |
DCKAP PIM and Magento

Are you confused about choosing the right Magento 2 product management tool? Do you want to know how the Magento-PIM solution will boost your business? Then you are in the right place. 

When kickstarting an eCommerce business, every eCommerce retailer, marketer and distributor need to make one biggest decision, i.e, choosing the right platform that ensures long-term growth. Magento undoubtedly is one of the most sought-after eCommerce platforms across the globe. Due to its unparalleled user experience, online stores worldwide have chosen this platform for giving a head start that their brand needed. According to the Hosting Tribunal, Merchants using Magento System grow 3 times faster, on average. But Magento needs an excellent product management tool. 

If you’re in eCommerce you know — as a brand grows, the number of products (or services) offered increases. Managing the Stock Keeping Units (SKUs) for thousands of them becomes time-consuming and requires greater investment. If you have fewer products but each of them has hundreds of attributes that define them, categorization becomes difficult.

In such times, it is extremely complicated to manage and maintain an online store if you do not have a proper system in place where you can govern and transfer product data to all channels where your products are listed. Here comes the very importance of Magento-PIM integration. Product management for Magento can be made hassle-free if you have the right PIM tool that brings you quality and consistency of product data across all channels. 

What is a Product Information Management (PIM) tool?

Product Information Management (PIM) is software that centralizes your product data, enables easy management, and helps you distribute it across multiple channels where your products are featured. PIM tool stores the product attributes, attribute groups, family, category, media files, catalog details, and much more.

Every eCommerce manufacturer, distributor, and retailer needs a single place to collect, manage and create a product catalog. Product experience is what makes the customer come closer to your brand. And for delivering a compelling product experience, you need to build a single source of truth. A robust PIM tool integration is the best way to make your data coherent. 

Read More: Top 6 Reasons Why eCommerce Retailers Need A PIM Solution

Why Magento 2 Product Management is Crucial to Leverage Growth?

According to Ventana Research, by 2021, 50% of organizations will use a modern dedicated PIM solution to manage product processes and provide high-quality product experiences. Upkeeping your market reach time is critical in eCommerce. There are multiple channels and devices in the market. Equipping your Magento 2 store with the best tools and delivering consistent product information across the channels can be difficult if you fail to integrate a Magento 2 product management tool. 

Product information ManagementWhen it comes to the Magento 2, many integrations like order Management systems, ERP, or any third-party software come with two-ways synchronization, which means the merchants need to store the data in more than one place. Is this going to work in the long run? Sounds strenuous right! It consumes your employees’ precious time. 

But, in the case of the PIM-Magento 2 integration, you will get a data repository to manage your raw data and improve your site management experience.      

Relevant Reading: 8 Reasons You Need A PIM for Marketing Your B2B eCommerce

Are you still uploading your product information to Magento 2 with a product CSV excel file?. Well, this works if you are bootstrapping eCommerce. But when your business expands, it might be difficult to handle the SKU influx. Manual data handling through piled-up excel files might kill your productivity in the long run. So every expanding Magento store needs a product management solution if your store:

  • Struggles with several SKU and digital assets
  • Needs to frequently update product catalog
  • Data comes from multiple sources
  • Engages with more than one marketing channel 
  • Wrestles with enterprise silos

All you need to do is find the right Magento 2 product management tool that provides stress-free integration with your Magento store. A Magento 2-PIM integration helps you:

  • Manage multiple storefronts with the same product catalog
  • Boost your brand reach through stellar product information
  • Enhance multilingual functionality to achieve a global reputation 
  • Lighten resource load in Magento 2 by unifying data
  • Amplifies customer experience by delivering the same experience at every touchpoint. 

Read Also: Magento Multi-Store Guide

Benefits of Magento 2-PIM IntegrationKey Features to Look in A Magento 2 Product Management Tool

There are several Magento-PIM solutions in the market. How can you find the right Magento 2 product management tool that eases your product management trouble? Well for that you need to inspect your store requirements. PIM would have certain requisite benefits like product management, attribute, attribute group, family management, and so on. But it doesn’t mean you can choose any PIM solution. 

Every store has unique requirements. What worked for your competitors might not work for you. So, understand your Magento 2 store requirements before you choose a PIM solution. Here are the top 6 features you must look at in a Magento 2 product management tool. 

1. Product Content Management Capability

After a certain time when your business expands and sales increase, no store owner may want to invest precious time searching for files or data. The focus should be on scaling your business and enhancing productivity. Invest your time in providing your customers with a compelling product experience. Improve your product value by curating excellent product content.

Rich product content (emotional, technical, and user-oriented) is a gateway through which customers generate perceptions about your product. A robust Magento 2 product management tool helps to store essential product content like product information identification, marketing content, creatives, marketing content, taxonomy, compliance data, logistics data, pricing data, technical specifications, channel-specific information, and cross-selling information.    

Integrating a Magento 2 product management tool helps to efficiently store data coming from various sources into a single repository, which ultimately helps you improve content quality and quantity.  

Recommended reading: 8 Signs You Should Stop Using Spreadsheets for Product Data in 2021

2. Flexibility to View Data By Channel

A robust PIM gives you a bird’s eye view of channel-specific data. In the traditional approach, it can be a juggling act to manage each channel’s details and specifications efficiently. With the assistance of a PIM, it would be easy for you to deploy a channel-specific spec sheet that provides visibility into all endpoints and allow you to make channel-specific adjustments without any hassles. 

3. Bulk-Data Import & Editing Ability

Ensure your PIM tool helps you reduce import complexities and provide a bulk edit facility to save time. No matter how many channels you need to manage, the bulk edit feature in the product management tool updates the product information across platforms by reducing the complexity of entering data fields one by one. Also, a full-fledged PIM solution with bulk loading and import flexibility will ease your performance in the long run.       

4. Global Scalability

The advancement of technology has made it possible to sell everywhere, anywhere. When you do so, your store must adapt to local languages, so customers will have a connection over your products/services.

Localization is a crucial part of your brand growth if you have a customer base spread across various nations. With Magento-PIM integration, you get terrific localization options using which you can present product data in multiple languages in tandem with the local audience. 

5. Multi-Channel Readiness

For sure, your product will be up for sale on multiple channels because that is how you reach a broader audience.

Time and again, it becomes cumbersome to change the content in every channel listed. So, what can eCommerce store owners do to overcome this? Simple, have a PIM solution.

Wondering how a PIM solution helps you boost multi-channel readiness? Imagine updating & editing each and every channel manually. It’s fine if you only have a limited SKU flow, but what if your store needs to manage hundreds and thousands of data? Would it be easy to update information on all these channels manually? With a multi-channel option in PIM, you can directly send the API to third-party applications, and the work gets done automatically. 

6. Digital Assets Management (DAM) Efficiency

Content and text are the only things we see when we open an online store. Images, videos, product manual documents, etc. are also crucial factors that promote the credibility and engagement of your brand. Many robust PIM solutions have an in-built DAM to store all your digital assets in one place. 75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase.

So, while choosing a PIM solution, make sure it has a digital assets management capability that helps you store, enrich and distribute digital assets across multiple channels. Inspiring digital assets bring the product to life. DCKAP PIM solution provides digital assets management solutions along with product information management.      

Suggested Reading: Why online stores need Digital Asset Management?

7. Marketplace Integration

B2B marketplace (Amazon, is a meeting ground of B2B sellers and buyers. One of the crucial things every vendor needs to improve marketplace performance excellent product information. Your product information can convert visitors to potential customers. Today’s marketplace needs constant enhancement of digital experiences, continued technological adaptability, evolving analytics capabilities to improve sales on modern marketplaces. Since PIM provides a single source of truth across every channel, it helps merchants set up consistent product information across marketplaces also. 

How does PIM And Magento 2 Connection Works?

Image of eCommerce store

PIM has all your product information and acts as a parent to your online store functioning. Connecting PIM to your Magento 2 online store is easy, thanks to the default PIM Magento 2 connector. Using this, all the products and assets information will be automatically synced between both. 

Got doubts on how the sync happens? There are two options available: Auto-sync as well as Manual Sync option. The name itself implies how the sync happens. You can set it once, and Auto-sync occurs periodically. Or you can sync whenever you wish using the Manual Sync option.

Top 5 Magento 2 Product Management Tools For You!

Enable Magento 2 Product Management Solution to Leverage eCommerce Experience  

Magento platform provides excellent operational efficiency to deliver a compelling digital experience. But to improve native personalization and Product management functionality, you need to integrate the Magento store with the PIM tool. Now easily scale up your Magento store performance through the DCKAP PIM product management tool. DCKAP PIM product management solution is an all-in-one fit to deliver a seamless shopping experience. If you have a store built on Magento and want to create an unforgettable shopping experience for customers, let’s talk! Get in touch with DCKAP PIM, and we will say how our connector will accelerate your business.

Muthukumar Kannan

Muthukumar Kannan AKA Kmg Kumar, a Product Associate at DCKAP, is a passionate Laravel developer. He is a core flexiPIM developer who loves playing cricket and online games.

More posts by Muthukumar Kannan