Virtual Event

Leveraging TikTok for B2B Brands

November 12, 2020 | 3:00 PM CET

Markus Rach

Never miss an opportunity to reach your audience. While LinkedIn still remains a safe bet for B2B brands to promote their online presence and the business, the rise of TikTok cannot be ignored.

TikTok is on the verge of becoming a fastest-growing social media platform. The app lets people create short videos with music, filters, and some other stellar features. Sometimes it’s funny, sometimes it’s cringey, but it’s addictive if you have the knack to create entertaining and appealing videos.

However, marketing on the platform is still in its infancy. As more brands use TikTok for communicating with their audiences, we can ‘maybe’ expect more productive tools for businesses, like being able to track data, stats, and metrics.

So far, Tik Tok is the most downloaded app of 2020, and the pandemic seems to have had a large part to play. TikTok has 800 million active users worldwide, says Datareportal, that makes TikTok 9th in terms of social network sites, ahead of better-known hubs such as LinkedIn, Twitter, Pinterest, and Snapchat.

What makes Tik Tok stand out is that its algorithm does allow anyone to go viral. Even if you’re pretty new to the app and have zero or no followers, if your post starts to garner high engagement rates, then it can quickly go viral.

What better time than now to experiment with new things as we slowly profess towards the new normal? Be a part of this session and grab insider tips and insights on how B2B brands leverage using TikTok.

Let’s learn more about making some cool and crisp videos. See you at the session. Don’t forget to share your TikTok username so we can also watch your videos 😉

TikTalk - Virtual Event