What The Research Says
“Teams that don’t have PIM tools risk palpable competitive disadvantage with content that’s inconsistent, meets only the minimum market requirements and fails to engage customers. Teams that do use PIM win customers and expand their markets with product content that engages buyers and drives purchase decisions.”
Without the proper mechanism in place, the process of managing data is time-consuming, affects productivity, and often reflects a drop in sales. The Forrester Research report has placed PIM in high prominence and as a prime factor for the online selling experience.
PIM Not A Preference, But A Priority
Behind every successful eCommerce website is a PIM – a powerful tool to maintain product data and offer an unparalleled shopping experience. Ensure you have a powerful PIM system like DCKAP PIM in place as you scale, so all your product data is located in a single repository for every employee’s easy access.