eCommerce is seeing a boom like never before. The number of people who’ve switched to online shopping has surged in the last few years, and the growth is only set to multifold in the coming times.
Gone are the days when customers had to drive all the long to shops far away from them to purchase products that they love. Now, from the hearts of their homes – all they have to do is a few clicks from their mobiles or computers – and the job is done.
With eCommerce platforms offering lots of integrated and intuitive features to make the buying process hassle-free, the eCommerce shopping experience has never been this cool.
As per Statista, eCommerce sales are expected to touch $6.3 trillion by 2024, and this is a stat that cannot be easily passed over. Also, apart from the usual ones who shop online: 65% of customers are likely to prefer digital shopping more in the future, says a study by Wunderman Thompson.
That’s not it. When the world went into a complete lockdown in 2020, customers spent a whopping $790 billion with US merchants. And as to the US Department of Commerce, this figure is by far the highest growth recorded in over two decades.
The options are limitless. The possibilities are endless. If you are a business owner who has yet not ventured into the online space, you might be falling back. And this is indeed not so good news for your company.
Adobe Commerce for B2B and B2C
Every business into online selling needs a platform with which your company can host your websites, add products to them, and start selling. In this blog, we are going to delve deep into Adobe Commerce (formerly called Magento until May 2021). This is one of the most powerful, rich features filled, and offers an integrated experience to all its shoppers.
Adobe Commerce Features
Adobe Commerce allows businesses to craft compelling shopping experiences with its immersive features for a seamless buying process. With unlimited customizations, countless extensions, and powerful UX – Adobe Commerce Cloud, as they say – is an eCommerce platform that’s completely flexible, extensible, and scalable for any company’s growth. Let’s take a look at some of the top features that Adobe Commerce offers:
- Maximum Scalability
- Sell Across The Globe
- Mobile Shopping
- Page Builder
- Inventory Management
- Business Intelligence
All these features coupled with the extensive product catalog you have will help your business to sell and scale confidently without any silos in the process of doing so. Take personalization to the next level with Adobe Commerce as your eCommerce platform, and easily include various integrations, including HubSpot integration for Adobe Commerce
1. Maximum Scalability
The trends keep changing and no matter what happens around the world, Adobe Commerce keeps your business ready to meet the existing and the exponential demands that are ought to occur. Irrespective of whether you choose on-premise or cloud hosting, Adobe Commerce gives you the power to handle large orders. And at the same time, keep it intact to imbibe in new integrations, shopfronts, and unlimited customizations.
2. Sell Across The Globe
You can host multiple channels and websites for both B2B and B2C with a single backend system that controls it all. Irrespective of the audience or the nations from where they log in, Adobe Commerce Cloud allows companies to use the same infrastructure to create compelling shopping experiences.
3. Mobile Shopping
Not all those who buy online use computers. A major chunk of shoppers browse through mobiles, and Adobe Commerce offers all the features you need to make shopping seamless on mobile as well. The features, content, product specs, media files, and more: All are integrated and kept in style, no matter what device your customers shop from.
4. Page Builder
The best part about Adobe B2B Commerce is you don’t need Adobe Commerce Developer support – most times – for building and launching new pages and products. Its easy-to-use interface allows companies to create content, personalize them based on customer segments, and you can also update pages quickly with its drag-and-drop tools to get things done soon.
5. Inventory Management
Still worried about the non-sync of inventory levels? Feels tired of continuously updating and maintaining sheets to manage data? Adobe Commerce shows real-time product inventory status to attend to your customers’ needs across all channels, where your products are listed.
With the privacy of data and cyber threats becoming an issue of concern now more than ever, customers want to feel secure about the data that’s stored in your backend system. Adobe Commerce is PCI-certified as a level 1 Solution Provider. Businesses using Adobe Commerce can use PCI Attestation of Compliance to support their own PCI process.
7. Business Intelligence
Adobe Sensei, their AI, and machine learning framework help with live search which helps buyers find quickly what they are searching for, and product recommendations that analyze shoppers to suggest products they’d love. Adobe Commerce Platform also provides actionable data insights and automates backend workflows making life easier for buyers and brands.
Adobe Implementation: Factors To Consider
Another study says that 7 out of 10 customers are more likely to arrive at a buying decision sooner for a company that offers personalization. For this to happen – apart from having a stellar product suite – your eCommerce store also needs to be built in tandem with the ever-changing trends of customers and the commerce world. This is when Implementation Partners come into the picture.
eCommerce Implementation Partners are basically teams who you can collaborate with to bring your vision to reality. Housed with a team of Adobe Commerce experts and business strategists, they examine your business, get in discussions, and build an eCommerce store using the Adobe Commerce platform as a base for your business.
If you are a business owner or a stakeholder reading this and if you want to host your online business with Adobe Commerce as your eCommerce platform, get in touch with experts from DCKAP right away.
We’ve helped 100s of businesses launch their way into the eCommerce world by formulating and building websites that make buying smarter and seamless at every touchpoint. Offering flexible and intelligent solutions to scale your business, DCKAP has built eCommerce Websites that meet the high demand of your buyers, engages with new markets, make shopping frictionless, and sustain your brand growth.
Learn more about how we can take your business to the next level. Let’s talk?