Upsurge In Conversion Rate By 18% And Revenue By 22%.
Osias Berk formed a company in 1910 that specializes in collecting, washing, and re-selling glass jars and bottles. This was a time before plastic containers, threaded jars, or automatic bottle-making machinery had been invented! Using horse-drawn carts to distribute supplies and competing with similar businesses in New York, Bottlestore had to fight hard to stay in business. Against all odds, Bottlestore has thrived for over a century by staying up-to-date with the latest technologies, and the company now specializes in e-commerce sales through Bottlestore.com.
- Website Maintenance & Support
- Performance Optimization
- Mobile Optimization
- Design & Development
- Accelerated Mobile Pages
Background: DCKAP’S Introduction to Bottlestore.com
Bottlestore had set up their first online store with Magento. After the successful launch, they discovered an issue that prevented the customers to order product samples online. In order to resolve the issue swiftly, Bottlestore.com reached out to DCKAP Team. As a quick response, DCKAP Team analysed the issue and resolved the problem with the extension: Sample Request for B2B. This extension from our DCKAP store can be easily integrated into the admin panel of any Magento 2 website. Once integrated, the extension allows the customer to order sample products before making an actual product purchase. As an outcome, Bottlestore.com received thousands of sample orders from their customers every month. Also, the extension provides business owners with analytics, order completion data, and conversion rates.
With a phenomenal increase in sample orders and new customers, Bottlestore.com started experiencing random occurrences where customers faced difficulty in placing the sample order. Again, Bottlestore.com reached out to DCKAP Team not just to resolve the issue but to put an end. DCKAP extended the support by initiating a Code Audit, and completely reviewed the entire code of the website. Our Certified Magento Experts worked through a multi-step process that includes:
- Analysis of Magento Core, Cache, and Catalog.
- Checking Issues with Magento Custom Extensions/3rd Party Extensions.
- Server Configuration.
- Finding Security Risks.
- A Magento Configuration Review.
Abandoned Cart Alerts Provided By DCKAP
Shopping Cart Abandonment is a common painpoint faced by almost all the retailers. A recent study says that Global Cart Abandonment Rate is 75.52%. To efficiently handle this cart abandonment, Bottlestore.com installed a third party Abandoned Cart Alert extension as suggested by DCKAP which allowed them to contact & follow up the shoppers through messages and emails. Bottlestore’s customers are more likely to come back to the website and purchase the items due to these reminders.
Bottlestore.com and Mobile-First Indexing
Mobile-first indexing is still one of the most recent developments in the e-commerce world. With this method, Google ranks websites based on their mobile versions rather than on their desktop sites.
Bottlestore.com approached DCKAP to learn more on how to make their website mobile-friendly in order to rank high on Google searches and appeal to their customers. Here’s how DCKAP tackled the challenge and achieved the goal.
- Removed non-essential data from JS and CSS.
- Enabled Gzip compression to enhance website performance.
- Compressed images to minimize page loading times.
- Eliminated render-blocking JS.
- Reviewed issues and ran speed tests.
- Installed AMP (Accelerated Mobile Pages) extension.
AMP is an open-source HTML page designed to make the page/site lightweight and to have a faster loading time. Shoppers using mobile devices will be more likely to spend time and purchase products on a site with accelerated mobile pages.
Results: Increased Revenue and Conversion Rates
It’s essential for all retailers to know which products are the most popular in order to attract and retain customers, and Bottlestore.com was well aware of that. When they experienced difficulty in tracking their transactions and customer behaviors, DCKAP’s Google Analytics Experts analyzed their Analytics account and figured out the incorrect data caused by a duplicate e-commerce setup. After fixing the problem and replacing the setup, Bottlestore.com was able to view accurate data about their hot selling products and shopping trends.
Once Bottlestore.com had knowledge of their analytics, the company knew how to market their products more effectively. In just three months, Bottlestore.com experienced an 18% increase in conversion rates and a 22% rise in revenue.